Search engine marketing is one of the most rewarding forms of marketing in terms of return on time and capital investment. Compared with direct paid advertising, where your traffic stops when you stop paying, search engine optimization is a work done today to keep working for you for some time down the road. There is ...
In the last article I predicted more training courses to emerge about how to drive organic and social traffic to your website, and the decline of the focus on PPC. While this was partially true, banners (aka. media buy) has also been taught in different courses about traffic that came after Ryan’s anti-Google perpetual traffic ...
When a giant like Google slaps those who’d been feeding it since it started making money with Adwords and Content Ads (Adsense) it means one of two things: either they are losing ground to other search engines due to the low quality of user experience with paid ads, or they’ve found a huge source of ...