Facebook Viral Marketing: In Light of the Egyptian Revolution

If you have been following the news lately you’d be aware of the changes taking place in the Middle East, especially in Egypt and Tunisia, and currently in Libya and Yemen. The preparing for the Tunisian and Egyptian revolutions was so powerful that it resulted in their dictators to be toppled in the matter of days, and obviously the Libyans are on the road to follow.

The interesting thing is that the preparation of these revolutions took place on the biggest, most visited website on the Internet today; Facebook. This example of viral marketing is one of the most successful ones to be studied and lectured about in the field of marketing as well as in the politics avenues.

The Egyptians started a similar attempt of revolution a couple of years ago called “the movement of April 6th.” and was aiming at general strike allover the country. The strike took place partially and the attempt failed to make any change. Later after the Tunisians tried their own version and it worked, the Egyptian found a successful example in front of their eyes to follow, and they did successfully this time.

The lessons that we as marketers should learn from the Egyptian revolution example are huge and might take quite some time and a set of websites devoted just to cover this subject, but for the purpose of this article I’ll only focus on 3 major lessons to come out with and apply in our marketing efforts.

1. Create a Front:

The Egyptians had this clearly manifested in the form of the people against the corrupt system. It’s “us” and “them” kind of segregation. This front creating made the supporters of the cause belong to the front and do anything at their disposal to defeat the “others”. That included spreading the word to their friends and relatives; commenting, liking and sharing of the stuff they wanted to go viral; reported the “others” comments as spam and got their competitors blocked from using facebook; collected related material and shared on the fan page of the front; and shared their support and, eventually, their celebration of success.

If you can follow this example in your campaign you’ve got a winner. Find a segregation, if there is not any make one and be patient. It might take a while, but after it takes off you can not stop it.

2. Social Proof:

Social proof is one of the psychological triggers used to convince people to follow your cause. The “movement of April 6th.” didn’t make it because it lacked the proof that this could work, especially that the Egyptian people were afraid of the brutality of their corrupt system in dealing with the opposition.

After the Tunisian example the atmosphere was different. They had the example to follow and the proof it could work because the Tunisian dictator was analogous to their own. “If the Tunisians could do it, so we can” the thought. That spirit was manifested during the clashes with the police and their tools. I remember one of the leaders, her name is Nawwara, was on the TV with Al-Jazeera telling the audience live on TV that “it’s only you who are worried because you are not in the middle of the battle, we have a high spirit here and are confident of our victory” more or less as some meanings might get lost in the translation.

Where was this spirit two years earlier when they used the same medium (Facebook)? The answer is that this time they had the example to follow.

So if you have real success stories, or if you thing your own story could be as inspiring as the Tunisian example, then share it with your fans on your fan page.

3. Persistence:

This one is obvious, but it’s worth to be stressed at. The Egyptians and before them the Tunisians faced threats of death and injury. In fact, hundreds were killed and thousands were injured in both countries, but the revolutions kept going until the survivors collected the freedom fruit.

And here I’d like to stop and ask you this question: are you here for fun or for a cause? If that’s a hobby that you want to make a few bucks on the Internet here and there then this model is not for you. It only works if this is the cause of your life. You gotta be cornered, like I was recently, in order to push yourself to the absolute limit and start racking thousands of dollars in revenue that could change your and your family’s life and future.

So, what are you waiting for? You’ve got a fan page to build and a cause to work for. Get going.

 

The #1 Ingredient In The Long Term Success Recipe

Ted and Robin are both Internet marketers. They both follow the same strategies and techniques. They both build lists, buy advertising, sell on the front end, back end, offer an upsell and a downsell, and follow up with autoresponder series to promote affiliate products.

Although they do every thing similarly, after 5 years Ted is very successful while Robin is still struggling with his unresponsive list, building a list after another to refresh, and doesn’t seem to be able to take himself out of the equation.

The difference is that Robin promotes everything and anything to his list, and is only thinking about how to get them to open the emails and buy from my link. Ted on the other hand is picky on what he promotes to his list. He tries it first either by himself or by his staff, makes sure it provides and delivers a real value, and will help make his subscribers’ lives easier.

Not only that. Ted also provides value in all of his emails to his list. Even in his promotional emails, Ted provides valuable information on how whatever he is promoting now will help them, how to implement it into their lives, and how to avoid being scammed by other competitive offers around … etc.

The result is that Ted’s list is very responsive and is making him money on demand, while Robin’s list is unsubscribing/ignoring his emails and he doesn’t seem to be able to maintain the most valuable source of income that no body can take away from him: HIS LIST.

The difference is that Ted respects his list and treats them the way he likes to be treated, while Robin treats his list as a money machine with no human dimensions involved.

Ted acquired the credibility and respect of his list by providing value all of the time, while Robin lost them both.

The #1 ingredient in Ted’s success is VALUE. Provide value, and in return you’ll get all what you want.

Which one would you like to be: a Ted or a Robin?

The “Not So Secret” of Super Affiliates

If you have been around doing affiliate marketing for a while you must have noticed that there are some names that are always at the top of the list of super affiliates. And since you have been around for quite a while you must be at the same time on some of the lists of those super affiliates.

Whenever a new product is about to be released you’ll get emails from those top super affiliates giving you heads up about the new product, warming you up and preparing your mind set to be in the buying mode. And when it’s time for the launch you’ll receive an email (or several ones) telling you about their bonus for you in case you buy through their affiliate link. Sometimes, actually most of the time, the bonuses value is way beyound the commission that you’ll earn from buying that product through your own affiliate link, and difinitely more than what you are going to pay for the actual product.

That makes it look like a better deal for you to buy through the super affiliate’s link than when you buy directly from the seller or through another affiliate link (including your own link if you are allowed to).

And that IS the “not so secret” of the super affilaites. Build a targeted list, keep in contact with your list with bonuses and free information (keep moving the free line), and give incentives for them to buy through your affilaite link.

The real secret though is how to engineer this process. You’ll need to prepare a list building system that is engineered to funnel in a certain demography, subniche … whatever your target is. But first you’ll need to study this market and be aware of the past and the forcasted trends, the products that serve this market, and evaluate your share “to be” from this market and how to get it.

There are resources that will help you with engineering your list building system. In addition to the basics (the hosting, autoresponder or list management system, tracking software etc …) you’ll also need to have at your disposal a stock, or a source of, master resale rights products that you can use as bonuses (in case you don’t have your own products).

If you find this process intimidating it is recommended to get yourself a coach who knows the ins and outs of this business and can hold you accountable for your business building tasks as scheduled.

Unforunately I have too much on my plate to think about coaching, besides I don’t see my previous students doing any good (perhaps because I am not harsh enough or easy going). But don’t hesitate to ask any questions using the comment feature below.

The good news is that there are super affiliates out there who are willing to share with you their secrets, for a fee of course. And those super affiliates are the only ones you can trust in this environment of deceptive misguidance (to rob you off your money and minimize the competition). And at the top of list is Jennifer Ledbetter (aka potpie girl). In her private training she teaches how to use free resources to generate cash as an affiliate. She also teaches how to expand on a successful free campaign into a serious source of income they professionals do.

Her methods are time proven and have been generating cash for me since 2009.

Click here to get a free taste of her training.

Seasonal Affilaite Marketing

No doubt, affiliate marketing is one of the easiest ways to make money online without any virtual real estate. You don’t need a website or a mailing list if you want to make money from affiliate marketing. Of course, virtual real estate could, and will, make you even more money with affiliate marketing, but you don’t need them to start. Just drag traffic directly to your affiliate link and you’ll start making money.

But how to make money competing with the thousands of affiliates out there who are trying to make money promoting the same thing that you are promoting?

There are several ways to compete in the affiliate marketing field. One of the strategies is to capitalize on seasonal marketing trends.

Seasonal marketing trends are better explained by an example. Let’s take Amazon’s affiliate program. If you want to capitalize on seasonal trends in February for example, find special offers on gift items, like Valentine discounts or coupons, and promote those special offers.

I emphasized coupons because this word is so powerful in marketing. If you have a discount coupon for any product you are more likely to make sales than someone who else promoting the same product without the coupons. You can bid on the keyword [product name] + coupon. No one will search for a coupon unless they have their credit card in hand and ready to buy. So you can bid high on this keyword with confidence.

You can also build a web 2.0 campaign optimized around this coupon keyword. A web 2.0 campaign will cost you no money to make it, and will probably be there for you for valentine next year. You’ll just need to update it with the newest coupon codes from your affiliate network (in this example it will be Amazon) for the new season.

Click here to learn how to build a web 2.0 affiliate campaign to capitalize on free organic traffic

Whether it is a PPC or organic web 2.0 campaign, this has to be done ahead of time in order to start getting decent converting traffic from search engines before Valentine day.

Good Luck

Why do you need to build a list?

There are several models of online businesses. There are online shopping malls, niche stores, affiliate marketing, memebrship sites, and a lot of other forms. There is one common feature among all forms of online businesses: Money is in the List.

Even offline, stores like Old Navy, Sears, Gap, Banana Republic, Best Buy, and a lot more are using emails to multiply their sales several folds through coupons and special offers.

They all do that for a reason. They all realized the MONEY is really in the LIST.

Building a list is the one trend in marketing that never gets old. The method of communication might change with the advancement of technology, but the principles are the same.

The first thing that might have come to your mind is that those businesses are big already and they are seaking to spread their businesses to reach more customers. You are right, in a way.

Those businesses started on the ground. They have locations and over the years they have already built a brand name with reputation. But for you to start a business on the virtual world, whatever your business model is, you’ll need to build a list and capitalize on the power of email marketing.

Think about it as a crowd of customers that gave you the permission to sell to them. All what you need to do to make money is to find what you’ll want to sell to them, and  send them an email about it. That’s it. It’s like a virtual ATM machine.

Your list can also be the fastest source of traffic to flood any website with visitors.

This is as true for affiliates as for merchants, except that affiliates have no after-sale obligations.

List building is easy, it is actually the easiest thing to do in order to create a steady source of decent income within weeks from now. But not any list will do it. There are strategies and research involved in the process. You need to know those in order to be making a good use of your marketing efforts, time, and budget.

About the budget, it doesn’t have to be a big one. In fact, there are ways to build that list without any upfront investment. Just keep in mind that as soon as you have the money you’ll have to start investing in building your biggest asset for earning online; your list.

In the following few days I’ll be writing regularly about list building stages, strategies, tools, and how to monetize the process of list building.

Stay tuned my friend. This is going to be the best investment of your time.

FOMT Admin