My last post about bringing value to the Internet and making money while doing so has raised some questions, especially from those who are used to direct marketing and measuring results with targeted keywords etc. The fact is that there are changes that are happening around us and a new trend is building, and my last post was an adaptation to these changes.
In the past few months tens of thousands of affiliate marketers got their Adwords accounts permanently suspended and they were banned for life from using the program. Those affiliates are used to the targeted keywords and direct marketing results measured by direct ROI. And those marketers claim that they made Google when they switched from Overture (Yahoo’s PPC back in the early 2000s) and spent millions of dollars every month with Google to make millions in revenue for themselves and their families.
It’s also said on many blogs and seminars is that Google did that to cut the way on floggers, but it’s also in favor of large corporations. And this is the change in the trend of advertising on Google.
The current advertisers on Google’s Adwords, which includes search and content network (Adsense) has two new criteria that are different from affiliates:
1. They have the advertising budget that they must spend, and the return is not a direct matter for them because:
2. They are also interested in branding their companies names, perhaps more than in direct sales.
When you are after branding the keywords are not going to make a huge difference for you. All what you need from your advertising to be effective is to easily leave your name printed in the minds of the readers. With that in mind, it makes more sense to bid on cheap keywords that get a lot of traffic than on targeted keywords that get tons of competition and is consequently very expensive.
If you check any adense block on different websites from one location you’ll find that there are certain ads that are repeatedly appearing to you regardless of the content of the website. Those are after branding.
So if you are providing content about the latest in the news, guided with Google trends, and with a some free press releases and articles submitted to article directories you can get a flood of traffic to your blog, and those branding type of ads will keep showing to your readers according to their location not according to the content.
I hope this article explains my last one a little bit and makes it make sense to you.