Ted and Robin are both Internet marketers. They both follow the same strategies and techniques. They both build lists, buy advertising, sell on the front end, back end, offer an upsell and a downsell, and follow up with autoresponder series to promote affiliate products.
Although they do every thing similarly, after 5 years Ted is very successful while Robin is still struggling with his unresponsive list, building a list after another to refresh, and doesn’t seem to be able to take himself out of the equation.
The difference is that Robin promotes everything and anything to his list, and is only thinking about how to get them to open the emails and buy from my link. Ted on the other hand is picky on what he promotes to his list. He tries it first either by himself or by his staff, makes sure it provides and delivers a real value, and will help make his subscribers’ lives easier.
Not only that. Ted also provides value in all of his emails to his list. Even in his promotional emails, Ted provides valuable information on how whatever he is promoting now will help them, how to implement it into their lives, and how to avoid being scammed by other competitive offers around … etc.
The result is that Ted’s list is very responsive and is making him money on demand, while Robin’s list is unsubscribing/ignoring his emails and he doesn’t seem to be able to maintain the most valuable source of income that no body can take away from him: HIS LIST.
The difference is that Ted respects his list and treats them the way he likes to be treated, while Robin treats his list as a money machine with no human dimensions involved.
Ted acquired the credibility and respect of his list by providing value all of the time, while Robin lost them both.
The #1 ingredient in Ted’s success is VALUE. Provide value, and in return you’ll get all what you want.
Which one would you like to be: a Ted or a Robin?