The Death of Article Marketing and Autoblogging

A few days ago Google announced new changes in the algorithms that should, according to Google, affect 12% of the search queries. The purpose of these new algorithms changes is to weed out websites with low quality that give a not so good user experience.

One group of websites that have been affected by these new changes are article directories like ezinearticles.com, because in spite of the efforts that they do on ezinearticles to keep their content unique and of high quality, still in Google’s sight it’s duplicate content. The only thing I can think of now is that ezinearticles is an article directory where marketers and authors publish their articles, and publishers go and pick the articles that suit their websites.The publishers copy the article as it is with it’s links and post it on their websites. That makes it a duplicate content.

So for those marketers who kept annoying you with the “duplicate content is a myth” thing I say: how are doing ;-)?

And there goes most of the efforts of Internet marketers who spent months and years writing articles and spending money on outsourcing to drive traffic and build back-links to their sites.

But that’s not all. Have you heard of the autoblogging business model? If not, it’s that you build a blog, subscribe to a service that scrapes content from allover the net, rewrite it sometimes, and post it on your blog automatically without your interference. You just worry about placing the ads and collect the revenue.

Now, thanks to the new algorithms, this model is dead. Really, thank you Google.

Thank you Google, because now it’s time for legitimate bloggers to take over and leave those autobloggers in the dust trying to figure out how to spam the system once again.

Now it’s your chance. Start a legitimate blog and start providing your own unique content about something you love and have knowledge about. Now you can take back what’s yours.

Is 2011 a wonderful year or what?

Article Marketing: Personal Approach

Article marketing has been one of the best ways to drive targeted traffic and to build back links to a website. In this article I’ll emphasize on the personal approach in article marketing and how this should be the way to generate good income on the Internet.

Actually I’d like to call from this article for a “revolution” in making money online against the teachings of the “black hatters” and the “loop-holers” so that we all make money on the Internet while enriching the web with valuable knowledge and life experiences.

Without any more delays here is the theory around which this method is built:

In the real physical world the best kind of investment is real estate. And the best of which is the one that generates residual income on monthly, weekly, or even daily basis. Examples are rented apartment buildings, vacation time share, and hotels. It’s the best in terms of the amount of work from your side in order to get this money. All of the work is done by the acquisition of the property and hiring someone to do the maintenance and collect the rent, and in case of hotels you hire a company to manage it for you and collect the money.

At the end of the day your property is still yours, and could be acquiring more value with appreciation, and you get to make stable residual income as long as you own it. If you need a loan to start another business you can easily get one because you can back it up with your property ownership.

So far so good, but how to do that online?

On the Internet there is a whole virtual world of property called “websites”. Yes, people buy and sell websites, and rent advertising spaces on high traffic sites, and there is a whole industry built on flipping domains and websites.

If you can control a website or a blog with high traffic volume you can rent advertising space for a certain amount of money that’s proportional to the amount of traffic and the kind of audience of your blog.

The beauty of the idea is that it’s easy to own such property because a domain name is in the $10/year area and a hosting could be as low as $1.99/month (All Inclusive Plan for only $1.99/mo). Even if you can’t pay for those now, you still can build a free personal blog on blogger.com and when you have the money buy a domain name for $10 and change your blogger blog settings to be on your new domain.

What do I Mean with Personal?

When I say personal I am not talking about the whole “you” here. Personal can also mean just one side of you. Maybe the one side you don’t want to speak about out loud with your friends and family who don’t understand you, or the most exciting experience you ever had in your life, or even the hobby that you have a strong passion for and have gained experience around it over the years. Anything you like, but just one thing, is what you can blog and write articles about from a personal perspective.

I know that you might be thinking that article marketing can not be personal and successful at the same time. Don’t jump to a conclusion yet. I have a plan for you, just be patient and keep reading.

Why Personal?

If you have been around the Internet marketing field for a while you must have been over exposed to the “keyword research” concept. There will be a little keyword research that anyone can master in a matter of minutes, and does not involve a lot of thinking because you will be doing it in a “personal” way. Here is how:

The best company to rent your advertising space to is Google through Adsense program. The program displays Google ads in blocks that you have already installed the ad code on.To be accepted by this program it’s easier if your blog is personal.

Another reason is that we want to make money while enriching the Internet with your knowledge and experience. It’s YOUR touch that’s needed here for two reasons:

1. The audience gets more easily attached to a personal blog than to a corporate website. This means more loyal visitors to your blog.

2. You can be referred to as an authority in your subject by name. Names are easier to remember than urls or brands. It’s also easier to credit you for any content copied from your website even if the copier don’t do so. Your audience will know and your job of getting their host to take them down will be easier.

Most importantly, a personal blog complies with all the TOSs of advertising companies as far as I know (not a guarantee though).

Where is the Article Marketing Part?

It comes after you blog about yourself, your passion, your hobby, your education, your political or religious views, or anything you want to blog about. There is no keyword research here. All what you are doing is that you are spelling your guts out on the web.

This blog will be your personal website where people who want to know more about you can come and visit, like your friends on facebook and twitter.

The article marketing comes after you have a few posts on your blog, got accepted by Google adsense as a publisher, and you are ready to receive traffic to your blog to read your content first, and to see the ads second.

This blog will be your signature everywhere you go; in your email, on the forum signature, in your social media profiles, on your personal cards … everywhere.

The article marketing will not be marketing at all. It will be a contribution from you to the Internet society with your knowledge, views, experience … anything you like. And your signature here is no exception from the above list.

How to Do the Article Marketing:

Here comes the technical part which involves keyword research, but it has nothing to do with keyword tools. Here is the plan:

1. Go to Google Trends and find out what is the buzz about now. See if you can write about one of the top 10 hot searches or topics. If yes blog about it on your personal blog.

2. Go to ezinearticles.com and rewrite what you had on your blog in a formal way and publish it. Your bio box will include your personal blog and a few words about you as an author.

3. Do that daily if you can. Some days you’ll not find something you can write about. Take what you wrote yesterday, rewrite it and publish it elsewhere, like Squidoo.com, HubPages.com, GoArticles.com and AcrtilesBase.com.

The above plan takes 30-60 minutes at most if you are blogging about something that’s part of your personality. I mean you are not going to need a lot of research to come up with a 300 word article about something you love.

The kind of people who will visit your website is the “general audience” type. This means that a lot of “branding” advertising will show up on your blog. The beauty of “branding” advertisers is that they don’t care about immediate direct response and they do have the budget to burn. All what they care about is getting their name in front of as many eyeballs as they can, which is what they will get from your blog visitors.

To keep track of who visited your site, where they came from, what did they do on your site, how they exited your site, and how long they stayed there you can install the code from statcounter.com.

Let’s all focus on providing the valuable content and money will follow.

Are you with me?