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Facts On Marketing Trends » Pay Per Click

The Death of PPC?

When a giant like Google slaps those who’d been feeding it since it started making money with Adwords and Content Ads (Adsense) it means one of two things: either they are losing ground to other search engines due to the low quality of user experience with paid ads, or they’ve found a huge source of income that Adwords revenue dwarfs next to it. I have my reasons to believe that it’s both. The millions of annual spendings of individual affiliate marketers are not stable, and are declining anyway (as will be explained in a minute). Compare that with fixed advertising budgets from big brands whose advertising aims mostly at branding and not at  making direct sales. Due to the shrinking of profit margin expected from direct sales generated through Adwords more and … Read entire article »

Filed under: Featured, Featured Articles, Pay Per Click, Search Engine Optimization, Traffic, Web Promotion

Yahoo! Kills Yahoo! Publisher Network

Yahoo! Kills Yahoo! Publisher Network

One of the highest quality and at the same time the cheapest of paid traffic that I’ve ever had in my whole online marketing career was from Yahoo! content network. If you are not familiar with it, it is Yahoo!’s version of Google’s Adsense program. It was only open for US residents, that’s way it wasn’t as popular as Adsense. On an unexpected move from Yahoo! they announced discontinuing their publisher program by April 30th, and … Read entire article »

Filed under: Pay Per Click