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Facts On Marketing Trends » Web Promotion

The Death of PPC?

July 21st, 2010 | Add a Comment

When a giant like Google slaps those who’d been feeding it since it started making money with Adwords and Content Ads (Adsense) it means one of two things: either they are losing ground to other search engines due to the low quality of user experience with paid ads, or they’ve found a huge source of income that Adwords revenue dwarfs next to it. I have my reasons to believe that it’s both. The millions of annual spendings of individual affiliate marketers are not stable, and are declining anyway (as will be explained in a minute). Compare that with fixed advertising budgets from big brands whose advertising aims mostly at branding and not at  making direct sales. Due to the shrinking of profit margin expected from direct sales generated through Adwords more and … Read entire article »

Filed under: Featured, Featured Articles, Pay Per Click, Search Engine Optimization, Traffic, Web Promotion

Yahoo! Kills Yahoo! Publisher Network

April 2nd, 2010 | Add a Comment

Yahoo! Kills Yahoo! Publisher Network

One of the highest quality and at the same time the cheapest of paid traffic that I’ve ever had in my whole online marketing career was from Yahoo! content network. If you are not familiar with it, it is Yahoo!’s version of Google’s Adsense program. It was only open for US residents, that’s way it wasn’t as popular as Adsense. On an unexpected move from Yahoo! they announced discontinuing their publisher program by April 30th, and … Read entire article »

Filed under: Pay Per Click

Seasonal Affilaite Marketing

February 13th, 2010 | Add a Comment

No doubt, affiliate marketing is one of the easiest ways to make money online without any virutal real estate. You don’t need a website or a mailing list if you want to make money from affiliate marketing. Of course, virtual real estate could, and will, make you even more money with affiliate marketing, but you don’t need them to start. Just drag traffic directly to your affiliate link and you’ll start making money. But how to make money competing with the thousands of affiliates out there who are trying to make money promoting the same thing that you are promoting? There are several ways to compete in the affiliate marketing field. One of the strategies is to capitalize on seasonal marketing trends. Seasonal marketing trends are better explained by an example. Let’s take … Read entire article »

Filed under: Web Promotion