Article Marketing: Personal Approach

Article marketing has been one of the best ways to drive targeted traffic and to build back links to a website. In this article I’ll emphasize on the personal approach in article marketing and how this should be the way to generate good income on the Internet.

Actually I’d like to call from this article for a “revolution” in making money online against the teachings of the “black hatters” and the “loop-holers” so that we all make money on the Internet while enriching the web with valuable knowledge and life experiences.

Without any more delays here is the theory around which this method is built:

In the real physical world the best kind of investment is real estate. And the best of which is the one that generates residual income on monthly, weekly, or even daily basis. Examples are rented apartment buildings, vacation time share, and hotels. It’s the best in terms of the amount of work from your side in order to get this money. All of the work is done by the acquisition of the property and hiring someone to do the maintenance and collect the rent, and in case of hotels you hire a company to manage it for you and collect the money.

At the end of the day your property is still yours, and could be acquiring more value with appreciation, and you get to make stable residual income as long as you own it. If you need a loan to start another business you can easily get one because you can back it up with your property ownership.

So far so good, but how to do that online?

On the Internet there is a whole virtual world of property called “websites”. Yes, people buy and sell websites, and rent advertising spaces on high traffic sites, and there is a whole industry built on flipping domains and websites.

If you can control a website or a blog with high traffic volume you can rent advertising space for a certain amount of money that’s proportional to the amount of traffic and the kind of audience of your blog.

The beauty of the idea is that it’s easy to own such property because a domain name is in the $10/year area and a hosting could be as low as $1.99/month (All Inclusive Plan for only $1.99/mo). Even if you can’t pay for those now, you still can build a free personal blog on blogger.com and when you have the money buy a domain name for $10 and change your blogger blog settings to be on your new domain.

What do I Mean with Personal?

When I say personal I am not talking about the whole “you” here. Personal can also mean just one side of you. Maybe the one side you don’t want to speak about out loud with your friends and family who don’t understand you, or the most exciting experience you ever had in your life, or even the hobby that you have a strong passion for and have gained experience around it over the years. Anything you like, but just one thing, is what you can blog and write articles about from a personal perspective.

I know that you might be thinking that article marketing can not be personal and successful at the same time. Don’t jump to a conclusion yet. I have a plan for you, just be patient and keep reading.

Why Personal?

If you have been around the Internet marketing field for a while you must have been over exposed to the “keyword research” concept. There will be a little keyword research that anyone can master in a matter of minutes, and does not involve a lot of thinking because you will be doing it in a “personal” way. Here is how:

The best company to rent your advertising space to is Google through Adsense program. The program displays Google ads in blocks that you have already installed the ad code on.To be accepted by this program it’s easier if your blog is personal.

Another reason is that we want to make money while enriching the Internet with your knowledge and experience. It’s YOUR touch that’s needed here for two reasons:

1. The audience gets more easily attached to a personal blog than to a corporate website. This means more loyal visitors to your blog.

2. You can be referred to as an authority in your subject by name. Names are easier to remember than urls or brands. It’s also easier to credit you for any content copied from your website even if the copier don’t do so. Your audience will know and your job of getting their host to take them down will be easier.

Most importantly, a personal blog complies with all the TOSs of advertising companies as far as I know (not a guarantee though).

Where is the Article Marketing Part?

It comes after you blog about yourself, your passion, your hobby, your education, your political or religious views, or anything you want to blog about. There is no keyword research here. All what you are doing is that you are spelling your guts out on the web.

This blog will be your personal website where people who want to know more about you can come and visit, like your friends on facebook and twitter.

The article marketing comes after you have a few posts on your blog, got accepted by Google adsense as a publisher, and you are ready to receive traffic to your blog to read your content first, and to see the ads second.

This blog will be your signature everywhere you go; in your email, on the forum signature, in your social media profiles, on your personal cards … everywhere.

The article marketing will not be marketing at all. It will be a contribution from you to the Internet society with your knowledge, views, experience … anything you like. And your signature here is no exception from the above list.

How to Do the Article Marketing:

Here comes the technical part which involves keyword research, but it has nothing to do with keyword tools. Here is the plan:

1. Go to Google Trends and find out what is the buzz about now. See if you can write about one of the top 10 hot searches or topics. If yes blog about it on your personal blog.

2. Go to ezinearticles.com and rewrite what you had on your blog in a formal way and publish it. Your bio box will include your personal blog and a few words about you as an author.

3. Do that daily if you can. Some days you’ll not find something you can write about. Take what you wrote yesterday, rewrite it and publish it elsewhere, like Squidoo.com, HubPages.com, GoArticles.com and AcrtilesBase.com.

The above plan takes 30-60 minutes at most if you are blogging about something that’s part of your personality. I mean you are not going to need a lot of research to come up with a 300 word article about something you love.

The kind of people who will visit your website is the “general audience” type. This means that a lot of “branding” advertising will show up on your blog. The beauty of “branding” advertisers is that they don’t care about immediate direct response and they do have the budget to burn. All what they care about is getting their name in front of as many eyeballs as they can, which is what they will get from your blog visitors.

To keep track of who visited your site, where they came from, what did they do on your site, how they exited your site, and how long they stayed there you can install the code from statcounter.com.

Let’s all focus on providing the valuable content and money will follow.

Are you with me?

The Death of PPC?

When a giant like Google slaps those who’d been feeding it since it started making money with Adwords and Content Ads (Adsense) it means one of two things: either they are losing ground to other search engines due to the low quality of user experience with paid ads, or they’ve found a huge source of income that Adwords revenue dwarfs next to it.

I have my reasons to believe that it’s both. The millions of annual spending of individual affiliate marketers are not stable, and are declining anyway (as will be explained in a minute). Compare that with fixed advertising budgets from big brands whose advertising aims mostly at branding and not at  making direct sales.

Due to the shrinking of profit margin expected from direct sales generated through Adwords more and more affiliate marketers are dropping the ball, and others are shifting their advertising budgets to other more reliable and profitable sources. And this very same shrinking is caused by Google itself. Here is how:

To get lower cost per click with Adwords you need a higher quality score, which in turn depends on several factors including the click through rate on your ad. Recently, the average Google searcher started to pay little to no attention to the sponsored links. This only means lower click through rates and consequently higher cost per click due to the low quality score caused and given by Google!

That only means one thing; the battle for the next several months will be in the SEO zone, where every one wants to get as many organic clicks as possible because this is where the average Google users shifted their attention to.

The first half of 2010 witnessed the release of tens of high ticket, as well as low ticket, paid traffic guides and courses. The target of those courses was the ex-Google Adwords users who lost their accounts in the late 2009 slap. Makes sense?

Now as it became obvious that Google is losing the PPC battle due to the natural development of user behavior (which is pretty predictable and I don’t know how in the world a giant like Google, with 50+ PhDs and a huge army of grad students, is not prepared for it) I expect tens of SEO courses and services, both in the high and low ticket zones, to dominate the marketing arena at least until the end of 2010.

The question is: Since PPC traffic is declining and SEO is unreliable (changes with Google’s moody algorithms), what is the reliable alternative?

PPV (pay per view traffic generated by adware) is also declining, not only in available inventory, but also in quality and profitability. So, this is not the answer.

Face Book PPC was really hot early this year, but not anymore. The attention is shifting back away from that ad zone and the competition is eating the profits of average affiliate marketers. They still can make it do better at Face Book by changing the ads display positions so that the user doesn’t get trained on ignoring a certain area on the screen.

Twitter doesn’t have an advertising platform yet. I have no idea when it will come to live, but unless they act now they’re missing a huge opportunity to fill a black-whole-sized gap in the advertising space.

Good ol’ banners died for a while, but advertising agencies figure out a way to partially revive it. The regular user is used to two kinds of banners more than the others: the 468×60 (like the on at the top right hand corner of this website) and the vertical 120×600 and 160×600.

On the other hand, squares 250×250 and rectangles 300×250 are more perceived as a picture than as adverts, especially when they are embedded within the text. This kind of banners still gets some attention and I expect it to keep getting that much attention as long as people are interested in pictures that could save them the time to read the whole thing.

Finally, my view of the way to revive PPC advertising again is only by embedding sponsored ads within the organic search results, or changing the search results page layout so that the ads are not shown where they are used to be ignored. This could give PPC another push for a while, maybe to the end of 2010 if implemented immediately.