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The Death of PPC?

When a giant like Google slaps those who’d been feeding it since it started making money with Adwords and Content Ads (Adsense) it means one of two things: either they are losing ground to other search engines due to the low quality of user experience with paid ads, or they’ve found a huge source of income that Adwords revenue dwarfs next to it. I have my reasons to believe that it’s both. The millions of annual spendings of individual affiliate marketers are not stable, and are declining anyway (as will be explained in a minute). Compare that with fixed advertising budgets from big brands whose advertising aims mostly at branding and not at  making direct sales. Due to the shrinking of profit margin expected from direct sales generated through Adwords more and … Read entire article »

Filed under: Featured, Featured Articles, Pay Per Click, Search Engine Optimization, Traffic, Web Promotion

Specialization or Diversification?

Carrying on any type of business comes with a certain amount of risk depending on the nature of that business. But no matter how secure your business looks and how stable your market sounds, the risk is there. For this reason you might have heard a lot of business coaches, or from your instructors in the business school, that you need to diversify your business and never to “put all your eggs in the same basket”. Sounds wise, no doubt. But it also means a lot of distraction if you are going to do business in 3 or more different markets. In order to succeed in any business you need to focus. How would you focus and diversify your business at the same time? This is a controversial dilemma, but I’ll try to put … Read entire article »

Filed under: Business, Featured

The #1 Ingredient In The Long Term Success Recipe

Ted and Robin are both Internet marketers. They both follow the same strategies and techniques. They both build lists, buy advertising, sell on the front end, back end, offer an upsell and a downsell, and follow up with autoresponder series to promote affiliate products. Although they do every thing similarly, after 5 years Ted is very successful while Robin is still struggling with his irresponsive list, building a list after another to refresh, and doesn’t seem to be able to take himself out of the equation. The difference is that Robin promotes everything and anything to his list, and is only thinking about how to get them to open the emails and buy from my link. Ted on the other hand is picky on what he promotes to his list. He … Read entire article »

Filed under: Featured, Off Topic

Brand Names Are Taking Over

During the first quarter of 2010 it was obvious that the biggest names in affiliate networks are flirting with brand names. And although these networks are criticizing the Google slap and it’s impact on the affiliate marketing industry, they are doing the same. Small affiliate marketers are now having their accounts terminated or suspended for low volume. This means that small affiliates are now facing the challenge of either growing into big boys or losing their business. This challenge is time sensitive. And affiliate marketers who are just starting and those who lost their Adword accounts are supposed to find an efficient way to grow their business according to a plan. The picture is not different on the other side of the coin. Small advertisers are now facing the challenge of … Read entire article »

Filed under: Affilaite Marketing, Featured, Trends

The “Not So Secret” of Super Affiliates

If you have been around doing affiliate marketing for a while you must have noticed that there are some names that are always at the top of the list of super affiliates. And since you have been around for quite a while you must be at the same time on some of the lists of those super affiliates. Whenever a new product is about to be released you’ll get emails from those top super affiliates giving you heads up about the new product, warming you up and preparing your mind set to be in the buying mode. And when it’s time for the launch you’ll receive an email (or several ones) telling you about their bonus for you in case you buy through their affiliate link. Sometimes, actually most of the … Read entire article »

Filed under: Affilaite Marketing, Featured

Why do you need to build a list?

There are several models of online businesses. There are online shopping malls, niche stores, affiliate marketing, memebrship sites, and a lot of other forms. There is one common feature among all forms of online businesses: Money is in the List. Even offline, stores like Old Navy, Sears, Gap, Banana Republic, Best Buy, and a lot more are using emails to multiply their sales several folds through coupons and special offers. They all do that for a reason. They all realized the MONEY is really in the LIST. Building a list is the one trend in marketing that never gets old. The method of communication might change with the advancement of technology, but the principles are the same. The first thing that might have come to your mind is that those businesses are big already … Read entire article »

Filed under: Featured, Home Based Business, Work At Home

Work At Home does not equal MLM

Whenever you mention working from home people jump to a conclusion that it is an MLM. Whether they are negative or positive about it, it is not necessarily the case. There are hundreds of ways to work from home without having to be involved with a multilevel marketing (network marketing) company. Nothing against the industry, but a lot of scams have been disguised as MLM companies. This gave the industry a bad reputation even to those who’d never heard about it. Consequently, when you mention that you work at home, some people start judging you without even giving you the chance to explain what you are doing. There are hundreds of work at home models that don’t involve recruiting, autoships, commissions, or any MLM-like activities. Examples are: Virtual assistant, customer service representatives, catering, … Read entire article »

Filed under: Featured, Home Based Business, Work At Home