Facts On Marketing Trends » Archive for May 2010
Specialization or Diversification?
Carrying on any type of business comes with a certain amount of risk depending on the nature of that business. But no matter how secure your business looks and how stable your market sounds, the risk is there. For this reason you might have heard a lot of business coaches, or from your instructors in the business school, that you need to diversify your business and never to “put all your eggs in the same basket”. Sounds wise, no doubt. But it also means a lot of distraction if you are going to do business in 3 or more different markets. In order to succeed in any business you need to focus. How would you focus and diversify your business at the same time? This is a controversial dilemma, but I’ll try to put … Read entire article »

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