Facts On Marketing Trends

It’s almost one week now since the first eruption of the Iceland volcano. Smoke and ash clouds have been costing airlines tons of money (in the $20 million/day range). Both airlines and passengers (including the Canadian Prime Minister Stephen Harbor) are canceling their flights to Europe due to the ash clouds. I truly feel sorry for those trapped in the airports waiting for their governments to make other arrangements to get them back home, and for developing countries that are loosing millions of their originally tiny income from exports to Europe. But as a marketer this is what I see: Developing countries like Kenya exports flowers and fresh vegetables to Europe. For Kenya in particular, these exports account for more than 20% of the Kenyan GDP. Due to the current situation the Kenyan … Read entire article »