There are several models of online businesses. There are online shopping malls, niche stores, affiliate marketing, memebrship sites, and a lot of other forms. There is one common feature among all forms of online businesses: Money is in the List.
Even offline, stores like Old Navy, Sears, Gap, Banana Republic, Best Buy, and a lot more are using emails to multiply their sales several folds through coupons and special offers.
They all do that for a reason. They all realized the MONEY is really in the LIST.
Building a list is the one trend in marketing that never gets old. The method of communication might change with the advancement of technology, but the principles are the same.
The first thing that might have come to your mind is that those businesses are big already and they are seaking to spread their businesses to reach more customers. You are right, in a way.
Those businesses started on the ground. They have locations and over the years they have already built a brand name with reputation. But for you to start a business on the virtual world, whatever your business model is, you’ll need to build a list and capitalize on the power of email marketing.
Think about it as a crowd of customers that gave you the permission to sell to them. All what you need to do to make money is to find what you’ll want to sell to them, and send them an email about it. That’s it. It’s like a virtual ATM machine.
Your list can also be the fastest source of traffic to flood any website with visitors.
This is as true for affiliates as for merchants, except that affiliates have no after-sale obligations.
List building is easy, it is actually the easiest thing to do in order to create a steady source of decent income within weeks from now. But not any list will do it. There are strategies and research involved in the process. You need to know those in order to be making a good use of your marketing efforts, time, and budget.
About the budget, it doesn’t have to be a big one. In fact, there are ways to build that list without any upfront investment. Just keep in mind that as soon as you have the money you’ll have to start investing in building your biggest asset for earning online; your list.
In the following few days I’ll be writing regularly about list building stages, strategies, tools, and how to monetize the process of list building.
Stay tuned my friend. This is going to be the best investment of your time.