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Facts On Marketing Trends » Archive for January 2010

Why do you need to build a list?

There are several models of online businesses. There are online shopping malls, niche stores, affiliate marketing, memebrship sites, and a lot of other forms. There is one common feature among all forms of online businesses: Money is in the List. Even offline, stores like Old Navy, Sears, Gap, Banana Republic, Best Buy, and a lot more are using emails to multiply their sales several folds through coupons and special offers. They all do that for a reason. They all realized the MONEY is really in the LIST. Building a list is the one trend in marketing that never gets old. The method of communication might change with the advancement of technology, but the principles are the same. The first thing that might have come to your mind is that those businesses are big already … Read entire article »

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